Contemporary Business (14th Edition)

Contemporary Business (14th Edition)

Louis E. Boone, David L. Kurtz

Language: English

Pages: 770


Format: PDF / Kindle (mobi) / ePub

Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the "Green Business" boxes in every chapter to provide student's with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.

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When a retail chain such as Dallasbased Pier 1 Imports wants to purchase West African products for its store shelves, it may contact an export trading company operating in a country such as Ghana. The local firm is responsible for monitoring quality, packaging the order for transatlantic shipment, arranging transportation, and arranging for completion of customs paperwork and other steps required to move the product from Ghana to the United States. Firms engage in exporting of two types: indirect

tremendous growth of online business has introduced new elements to the legal climate of international business. Patents, brand names, copyrights, and trademarks are difficult to monitor because of the boundaryless nature of the Internet. What steps could businesses take to protect their trademarks and brands in this environment? Come up with at least five suggestions, and compare your list with your classmates’. 3. The WTO monitors GATT agreements, mediates disputes, and continues the effort to

custom Snuggie (also available for sale) in a music video. New Snuggie varieties include animal-print designs, Snuggies for kids, Snuggies for dogs (available in pet stores), and attention-getting Snuggies in a wide selection of official college colors complete with logos. More innovation is sure to come. A recent spell of cold weather nearly exhausted stock of the Snuggie, and Allstar temporarily stopped its marketing effort while it replenished supplies. Being out of stock “is a nice problem to

helps a company operate more smoothly by tracking deliveries, providing more efficient communication, analyzing data, or training employees. The U.S. Postal Service, for example, is cutting costs by expanding the electronic side of its business. Although its attempts to provide electronic bill payment proved unsuccessful, the USPS lets customers order stamps and shipping supplies online and offers merchants like L.L. Bean and eBay the means to buy postage online and create merchandise shipping

fundamental goal of any business is to make a profit for its shareholders, investors and the financial community demand that businesses behave ethically and legally. When firms fail in this responsibility, thousands of investors and consumers can suffer. State and federal government agencies are responsible for protecting investors from financial misdeeds. At the federal level, the Securities and Exchange Commission (SEC) investigates suspicions of unethical or illegal behavior by publicly traded

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