It's Not News, It's Fark: How Mass Media Tries to Pass Off Crap As News

It's Not News, It's Fark: How Mass Media Tries to Pass Off Crap As News

Drew Curtis

Language: English

Pages: 288

ISBN: 1592403662

Format: PDF / Kindle (mobi) / ePub


From the creator of Fark.com, an exposé on the media gone awry, revealing the hysterical, often outrageous non-news that passes for newsworthy today

Have you ever found yourself noticing certain patterns in the news you see and read each day? Perhaps it’s the blatant fear-mongering in the absence of facts on your local 6 o’clock news ("Tsunami could hit the Atlantic any day!" EVERYBODY PANIC), or the seasonal articles that appear year after year like clockwork ("Roads will be crowded this holiday season." Thanks AAA.). IT’S NOT NEWS, IT’S FARK is Drew Curtis’ clever examination of the state of the media today and a hilarious look at the go-to stories mass media uses when there's just not enough hard news to fill a newspaper or a news broadcast. Who is to blame for non-news in the media? Is it the media, or the media consumer and their website-clicking habits? Or does the answer lie somewhere in between? IT'S NOT NEWS, IT'S FARK takes a crack at why

Drew exposes eight stranger-than-fiction media patterns that prove just how little reporting is going on in the world of reporters today. Regardless of whether it’s a slow news day, mainstream media still has to deliver. IT’S NOT NEWS, IT’S FARK examines all the "news" that was never fit for print in the first place, and promises to have you laughing (with the media, mind you, not at them...) along the way. Let the hilarity ensue.

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Then later, a cameraman and a local anchor literally ambush the target, either on the street or at their place of business, and blitz them with questions before they realize what’s going on. Tele vision media loves this tactic, called Ambush Journalism. It makes for great TV and usually embarrasses the living hell out of whoever they’re going after. Not surprisingly, all of reality TV is founded on the same premise. Local TV especially loves the segments about kids getting in trouble that

in Mass Media hinged on the fact that Douglas Adams first used this gag in Hitchhiker’s Guide to the Galaxy and that everyone would automatically assume he was a dork since he was an accounting professor. Probably not. The article begins: “A British research firm recently combed 25,000 DNA samples searching for a modern descendant of Genghis Khan from outside the Mongolian warlord’s ancient empire.” Pretty good so far. We now think this article is about a British research firm (assumption:

pointing out the obvious? The article goes on to get a few quotes from Jason Bellini, evidently the anchor of the show. No word on why they even talked to this guy, because his primary function is to read a tele-prompter. That’s it. It’s not like he runs the cameras during commercials, helms the network as an executive, or even mops floors when CBS News on Logo is not on the air. Bellini says that just because CBS has a gay news show does not mean it has taken up gay causes. Now, there’s a

been still for more than two centuries, is under immense stress and could produce a massive earthquake at any moment, a scientist said on Wednesday.” You have to wonder whether or not the guy lost a bet. I’d hate to be the guy who has to stand up at a press conference and state the obvious over and over again. In true journalistic form, after stating the scary premise, the article must now tell us why we suddenly have to care about earthquakes in California, which as far as everyone else is

even did it when I was a kid. Usually these articles take one of two tacks. The first is that one of the kids inevitably grabs a swab from the school toilet. This is held up by Mass Media as the Worst Possible Outcome sample, in that any petri dish that grows bacteria worse than what you find on the inside of a toilet is Really Bad. As it turns out, urine is sterile and toilets are cleaned with bleach, so there are quite a lot of things that have more bacteria on them than the inside of a

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