Let's Not Screw It, Let's Just Do It
Format: PDF / Kindle (mobi) / ePub
Throughout my life I have achieved many remarkable things.
In this book I'll share with you my ideas and secrets of my success, but not simply because I hope they'll help you achieve your individual goals. Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business.
A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and into new and exciting areas - such as launching Virgin fuels. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success.
Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages.
and berries. However much an idealist might resent it, we live in an era when we must have some money to survive. I once said I only need one breakfast, one lunch and one dinner a day, and I still live by those words. I never went into business just to make money – but I have found that if I have fun, the money will come. I often ask myself, is my work fun and does it make me happy? I believe that the answer to that is more important than fame or fortune. If something stops being fun, I ask why?
sound of the flowing water and my splashing, I heard my family cheering on the bank. When I crawled out, I was done in, but very proud. I crawled through mud and stinging nettles to reach Auntie Joyce. Smiling widely, she held up the ten shillings. ‘Well done, Ricky!’ she said. ‘I knew you could do it,’ Mum said, offering me a dry towel. I knew I could do it too, and I was not going to give up until I had proved it. One thing I couldn’t do very well was read. I always found lessons hard at
was thrilled and couldn’t wait to tell Mum. Instead of expressing her amazement, she said quite simply, ‘I knew you could win, Ricky.’ Mum is one of those people who never says, ‘can’t’. She believes anything is possible if you try. That success encouraged me enormously and although I was never a high achiever academically, from then on my schoolwork improved. I learned to focus on hard words and my spelling got better. I think this shows that you can achieve almost anything – but you have to
to chop some logs for him.’ To some people this might sound harsh. But the members of my family love and care for each other very much. We are a close-knit unit, totally loyal. Those early lessons, which increased as we grew, were because my parents wanted us to be strong and to rely on ourselves, to be free, independent spirits. Remember, they and their generation had been through two world wars and mollycoddling was not in their vocabulary. Dad was always there for us, but Mum was the one who
something bad, it just creates a blame culture: it’s not my fault, it’s the Chinese; it’s not my fault, it’s the Americans; it’s the big companies; it’s aviation; it’s cars – and so forth. We’re not going to create a different industrial climate and social climate when people just blame someone else. The blame culture is very negative. I believe that we should take a much more fun approach to things. Yes, we must change the way we live, but that doesn’t mean we have to stop having fun. A lot of