Looks: Why They Matter More Than You Ever Imagined

Looks: Why They Matter More Than You Ever Imagined

Language: English

Pages: 288

ISBN: 0814480543

Format: PDF / Kindle (mobi) / ePub


We all know one hard and undeniable truth: "looks matter" -- physical good looks, whether female or male, comes with tremendous power and tremendous benefits. Well-researched consequences of "physical attractiveness phenomenon" reveal that those who possess good looks are generally luckier in love, more likely to be popular, and more apt to get better grades in school. But very few of us realize just how much physical looks, whether good looks or not so good looks, affect every aspect of our lives. One example, published research document that people blessed with good looks earn about 10 per cent more than their average-looking colleagues do. They are also more likely to be promoted at work as well as get hired. 

What exactly is this "physical attractiveness phenomenon" and how does it affect each and every one of us? Dr. Gordon L. Patzer has devoted more than 30 years investigating this unsettling, often discomforting, reality for both women and men, girls and boys, and how it touches every part of our lives. In "Looks", he reveals not only its impact on romance, but also on family dynamics, performance in school, career, courtroom proceedings, politics and government. "Looks" is the first book to explore how the power of beauty affects both sexes and how the rise of reality TV shows, cosmetic surgery, and celebrity culture have contributed to our culture's overall obsession with being good looking.

Unflinching and topical, "Looks" uncovers the sometimes ugly truth about beauty and its profound effects on all our lives.

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another part of the property, a farmer showed Mrs. Coolidge a rooster that, he said, could copulate with a hen all day long, every day. ‘‘Tell that to the president,’’ she told the farmer, who dutifully conveyed this information to Coolidge. ‘‘With the same hen?’’ responded the famously taciturn chief executive. ‘‘No, sir,’’ replied the farmer. ‘‘With different ones.’’ ‘‘Tell that to Mrs. Coolidge,’’ returned the president.8 Thus the First Couple learned that males are usually more excited by

Darn tootin’ they do, and a pair of Yank professors have the goods to prove it. Daniel M. Cable, a business professor at the University of North Carolina, Chapel-Hill, and Timothy A. Judge, professor of management at the University of Florida, studied data from 8,590 individuals in four different studies in both Great Britain and the United States.5 These studies followed thousands of participants from childhood to adulthood and examined many details of both their work and their personal lives.

technology with which to analyze and positively modify (i.e., improve) human visual attractiveness.’’ And lots more, about which we will learn later in this book. In short, Marquardt is using science and surgery to make America more beautiful. So far, he seems to be succeeding, if only by becoming the media’s go-to guy on the subject of facial beauty. Marquardt has appeared on dozens of network news and science programs, and his research has been cited in scores of newspaper and magazine

reshould be valued for the mains in doubt. Beauty’s less visual qualities are beautiful qualities of their far more difficult to present on page or screen. other dimensions. Nevertheless, Dove has taken a small step in that direction by incorporating some of the study findings into an unusual and attention-grabbing advertising campaign. Pretty, underwear-clad women of varying ages, all noticeably heavier than typical fashion or advertising models, were featured on billboards and in other

which stories to air, which to omit, which to follow up, and which to ignore. With television news viewership steadily declining, and with the federal government ignoring its former mandate that news programs contribute to fulfilling requirements for public service, news programming is now regarded as no different from entertainment programming: It is required to earn its own way. Accordingly, decisions about which stories to air are no longer made by weighing their relative news values.

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