The Media and the Models of Masculinity
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Employing the most recent works in the a variety of different disciplines, Mark Moss's The Media and the Models of Masculinity makes the current discourse(s) on masculinity accessible to students in media studies, men's studies, and history. By engaging in critical discussions on everything from fashion, to domestic space, to sports and television, readers will be privy to a modern and fascinating account of the diverse and dominant perceptions of and on masculine culture.
that there were counterpoints to the nuclear family model, there was an unleashing of possibilities. The emphasis on youth was one, but this was often combined with a new series of masculine templates.39 A significant impetus in this orientation comes with the constantly photographed JFK. While he was a senator and after he became president, he was deemed a “golden boy,” a handsome example of robust masculinity. Unlike Teddy Roosevelt, another example of an adventurous masculine character,
personal appearance is key in making him more than an athlete. In fact, he is now a brand. Beckham is watched to see what he will wear or do, stylistically, next. Whether sporting a mohawk, ponytail, or cornrows, everyone takes note. When he wore a sarong, people discussed it for days. The attention to his personal appearance is enthralling to many and what he does can effect changes in fashion and appearance, almost over-night.12 There is a supreme anomaly in the characterization of masculine
at the forefront of the effort to rescue survivors of the World Trade Center towers. The stoic determination captured by numerous photographers gave way to a variety of images that quickly found their way onto various television shows. It was possible for them to be manly and to be traditional, but as well, to care. It has taken a while for this inconsistent duality to receive public acceptance but it has occurred. And it has been tempered over the past decade, ebbing and flowing, morphing and
impeccable appearance with the lethal ability to get the job done. Although part of a large organization and patriotic to boot, he is given a fair degree of autonomy in his job. In the culture of the 1950s, James Bond was not quite The Organization Man and his worldliness and success with women were very appealing to male readers and later on, viewers of the films. During the late 1950s, dashing John F. Kennedy was one of the first to admit his attraction and devotion to such a role model. David
current stuff, and piles that have been there for a long time. David Levy reports the following observation of his desk: On my desk right now I have three small images propped up against the wall, two photographs, and a postcard. In addition, I have drafts of various chapters of this book, some in colored file folders, some loose, some stapled, some clipped . . . I also have a handwritten to-do list, my Filofax (calendar), and a vertically arranged stack of bills and other correspondence still