The Prince of Beers
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August Busch IV had everything - or seemed to. In 2006, Busch became the chief executive of Anheuser-Busch, the sixth member of his family to control the legendary brewery. At age 42, Busch was handsome, wealthy, married to a beautiful woman, and running one of the biggest companies in America. Two years later, Busch lost control of Anheuser-Busch. Soon he was jobless, divorced, and struggling with alcohol and drugs. Then he woke to find his girlfriend, a waitress named Adrienne Martin, dead in his bed. From prize-winning novelist and former New York Times reporter Alex Berenson, The Prince of Beers is the true story of the secrets, lies, addiction, and family dysfunction behind Martin's death and Busch's shocking downfall.
vastly wealthy. At forty-eight, he could still have a family, if he wants. Even a few months of sobriety would convince plenty of women to take a chance on him. The odds are long, and I wouldn't bet on him. But if he's going to have any chance at all, August Busch IV will have to take a crucial first step. He must give up trying to impress his father. He must stop being The Fourth. THE END Table of Contents Title Page Sunday, Dec. 19, 2010. This may sound like a murder mystery.
treated IV as distantly as anyone else. Busch IV told Fortune in the 1997 piece that the relationship between father and son was "almost all business." But The Fourth got plenty of pleasure elsewhere. * * * Monday, Dec. 20, 2010. 2:30 p.m. Autopsies are grisly affairs, the reduction of the human body into its component parts, heart and lungs and liver extracted and weighed like so many specialty meats. All modesty disappears. In his examination of Adrienne Nicole Martin's corpse, deputy
2008, the Busches owned less than 5 percent of the company that bore their name. After a lost decade, shareholders were in no mood to listen to more promises of better times ahead. Anheuser tried to rally politicians against the takeover, but its argument that beer was a strategically vital product that had to remain American-owned went nowhere. To keep A-B independent, Busch IV had only one option, buying the half of Groupo Modelo it didn't own already. Anheuser didn't have enough cash on hand
say it didn't happen every day. But what happened later that week was much worse. The cops came back, and this time they weren't talking. When he opened his door, they put him against the wall and cuffed him. Just that fast. When he asked if he was under arrest, they told him no, they'd explain on the way. Turned out they had a court order to take him in for 96-hour involuntary detention, figure out if he was a danger to himself or anyone else. If he was mentally competent. Two years before
parents separately tried to assert their rights to intervene in the lawsuit. But in a bizarre ruling in May 2011, the Cape Girardeau judge, William Syler, denied their request. In December, a Missouri appellate court reversed Syler's ruling. Adrienne's mother and father then asked to return the case to St. Louis — and in July 2012 Syler again ruled against them, setting up more appeals. Lawyers for Busch could not have found a better delay strategy. After more than a year, the suit was stuck at