UnProfessional: How a 26-year-old University Dropout Became a Self-made Millionaire
Format: PDF / Kindle (mobi) / ePub
A young Australian entrepreneur and self-made millionaire presents a counterintuitive guide to succeeding in today’s business world
To be unprofessional is not to be disrespectful. It is not to be reckless or lazy. It is not to be unpunctual, badly presented or poorly spoken.
To be unprofessional is to be real. It is to create a vision that is unborrowed from the past. It is to develop products that genuinely ‘wow’ your audience. It is to think of marketing strategies that the management consultants don’t have diagrams or buzz words for yet. It is to think original thoughts and speak of proactive ideas that haven’t yet been documented in the academic playbooks.
At just 26 years old, Jack Delosa knows more than you’d expect about business and entrepreneurship. A self-made millionaire by 24, Delosa is an award-winning entrepreneur and educator who has built several start-ups into successful thriving businesses. In UnProfessional, Delosa reflects on his business adventures and offers practical how-to advice on topics such as becoming a market leader on a shoestring budget, becoming the go-to person in your industry to win more business faster, how to manage and lead other people toward your vision and why it’s important to fail fast.
The business world has changed. What worked in the past will not work today. Offering a fresh perspective on the challenges of starting and running a successful business, UnProfessional is an ideal guide for Australia’s current crop of forward-thinking entrepreneurs of any age.
2014 by John Wiley & Sons Australia, Ltd 42 McDougall St, Milton Qld 4064 Office also in Melbourne Typeset in ITC Garamond Std 11.5/13.5 pt � The Entourage The moral rights of the author have been asserted National Library of Australia Cataloguing-in-Publication data: Author: Delosa, Jack, author. Title: UnProfessional: How a 26-year-old university dropout became a self-made millionaire. And how you can do the same. / Jack Delosa. ISBN: 9780730309239 (pbk) 9780730309246 (ebook) Notes:
database and email programs, where I outline which option is best for your business recency and frequency It has been proven that when someone makes a buying decision, the brand that is front of mind is the brand that has communicated with them the most recently and the most frequently. The benefit of becoming a thought leader is that you can communicate with your audience on a weekly basis. When what you send them stops being direct marketing and starts being incredibly valuable content that
Any challenges — Ask them questions that will help them identify what has been stopping them from getting this outcome. Results — Outline how you can help them get what they want, using the language they have used throughout the conversation. SOAR — asking the right questions in sales The sample questions in table 4.1 are hypothetically for a client who has come to see you to help them raise money from investors. Table 4.1: sample questions for a client looking for help in raising money from
to get very specific about what they achieved and over what time frame — you want them to mention specific use numbers, percentages and milestones reached. For instance, ‘I've become so acquainted with my new screen that it's now one of my life's essentials.' Once you have acquired some testimonials, scatter references to them throughout your sales process, both in written and video form — they should appear on your website, on your sales pages, in your videos, in your brochures and in your sales
part-time chief financial officer (CFO) for a couple of hours per month to talk strategy. A great CFO should bring business and financial experience to the table and be able to help you make better business decisions. While the bookkeeper is an administrative role and the accountant is a compliance and tax role, the CFO is a forward-looking strategic role that is there to help you make smarter financial decisions. That can include when you should bring on staff; how you should remunerate them;