What the Dog Saw: And Other Adventures

What the Dog Saw: And Other Adventures

Malcolm Gladwell

Language: English

Pages: 448

ISBN: 0316076201

Format: PDF / Kindle (mobi) / ePub


What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period.
Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.
"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head." What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.

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beagles, Airedales, bearded collies, and all but one variety of dachshund. “We have tested somewhere around a thousand pit bull–type dogs,” Carl Herkstroeter, the president of the ATTS, says. “I’ve tested half of them. And of the number I’ve tested I have disqualified one pit bull because of aggressive tendencies. They have done extremely well. They have a good temperament. They are very good with children.” It can even be argued that the same traits that make the pit bull so aggressive toward

sell.” There would be these heated arguments in French, screaming arguments. Then everyone would go out to dinner and have fun. Nassim and his group had this attitude that we’re not interested in knowing what the new trade number is. When everyone else was leaning over their desks, listening closely to the latest figures, Nassim would make a big scene of walking out of the room.” At Empirica, then, there are no Wall Street Journals to be found. There is very little active trading, because the

plastic with a translucent swirl plastic.” Samuelson became fascinated with all things Popeil after he acquired an original Popeil Brothers doughnut maker, in red-and-white plastic, which he felt “had beautiful lines”; to this day, in the kitchen of his Hyde Park high-rise, he uses the Chop-O-Matic in the preparation of salad ingredients. “There was always a little twist to what he did,” Samuelson goes on. “Take the Popeil automatic egg turner. It looks like a regular spatula, but if you squeeze

quit. But are all forms of failure equal? And what do the forms in which we fail say about who we are and how we think? We live in an age obsessed with success, with documenting the myriad ways by which talented people overcome challenges and obstacles. There is as much to be learned, though, from documenting the myriad ways in which talented people sometimes fail. Choking sounds like a vague and all-encompassing term, yet it describes a very specific kind of failure. For example, psychologists

intuitive sense. Novotna’s problem wasn’t lack of diligence; she was as superbly conditioned and schooled as anyone on the tennis tour. And what did experience do for her? In 1995, in the third round of the French Open, Novotna choked even more spectacularly than she had against Graf, losing to Chanda Rubin after surrendering a 5–0 lead in the third set. There seems little doubt that part of the reason for her collapse against Rubin was her collapse against Graf — that the second failure built on

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